PLUS 1

So what does +1 actually stand for?

Well the beautiful thing about it is that it has different meanings for different people. And that's what we love about it! We love to hear and see people take on different interpretations.

In the online world +1 may mean in agreement on a forum. Or in the online RPG gaming world +1 may be seen as stats on an item. And +1 may mean an extra person is needed for an online gaming match.

Offline +1 may mean topping an argument such as the old school counter argument: "Infinity +1". In a relationship someone may refer to their other half as their +1.

We accept all of the above meanings and more! Our view is to see +1 as your clothes being the other half of you. The clothes you wear to express who you are at that moment.

+1 the other half of you...